About the Role
Job Title: Content & Community Associate
Department: Product Operations | Content & Community Team
Positions Available: 2
?Who Are We Looking For??
We are building the next "Nationwide" Online Scratch Card Platform for the Philippines. This is a casual entertainment product, but we refuse to build just another cold, commercial game. We want to infuse it with warmth, local spirit, and a sense of belonging�so users feel a connection to their own culture while they relax and play.
We are not looking for a standard operations staff. We are looking for a Creative Partner who truly understands Filipino culture, knows how to tell a story, and can deliver results.
Let�s be honest�this role comes with challenges:
This is a 0-to-1 project. The pace will be fast, and we will need to adjust strategies as we go.
We have clear business goals (User Growth, Engagement, Conversion), but we want to achieve them with a "Human Touch."
You need to find the balance between "Making users happy" and "Hitting the numbers."
If you represent the following:
? You have a deep understanding and love for Filipino culture.
? You want to use creativity to make an entertainment product feel "human."
? You embrace business goals but insist on achieving them with warmth.
? You are not afraid of challenges and want to prove you can deliver results. ...Then you are the partner we are looking for.
?Your Core Mission?
1. Cultural Connector: Building Local Identity
-Localization Expert: Make the product feel "at home." How do we make it cool ("Astig") for the youth but warm and welcoming for the elders?
-Spreading Good Vibes: Plan content that resonates (e.g., sharing stories of luck, bayanihan, or helping others). Let users feel we are a brand with a heart.
-Creating a "Nationwide" Feel: Create content that isn't just a corporate ad, but feels like a chat with a friendly neighbor. Make them feel this is their brand.
2. Community & Content Management
-Community Engagement (FB / Telegram / TikTok): Don't just post announcements. Chat, interact, and bond with fans like a friend.
-Content Creation: Produce eye-catching visuals, memes, or Reels that make people stop scrolling, like, and share.
-Success Metrics: Improve community liveliness (Interaction Rate, Share Rate) and organic growth.
3. Campaign Planning & Execution
-Campaign Strategy: Design monthly promos and festival events (e.g., Payday Specials, Christmas/Pasko, CNY).
-Creative Flow: Write campaign copy and conceptualize visuals that make users feel "This is fun and worth joining!"
-Collaboration: Hand over plans to Operations for cost calculation and Design for asset creation.
-Success Metrics: Drive tangible business growth (Active Users, Recharge Intent).
4. Cross-team Collaboration
Work closely with the project team to ensure your wild, creative ideas are executable and cost-effective.
?What We Expect From You?
?? Hard Skills (Must-have or Willing to Learn Fast)
-Language: Professional English for work communication; Native/Expert in Tagalog (Knowledge of other dialects is a plus!).
-Social Media Savvy: Heavy user of FB/TikTok/IG. You know what's trending, what goes viral, and the latest slang.
-Tools: Proficient in Canva, CapCut, or basic editing tools. (Good taste and hands-on ability are key).-
-Data Sense: Able to understand basic metrics (Engagement rate, Conversion rate) and adjust strategies accordingly.
?? Core Traits (We Value These the Most)
-Malasakit (Empathy & Care): You genuinely understand Filipino values and can think from the user's perspective.
-Results-Oriented: You don't just "do tasks"�you "deliver results."
-Execution Power: You can brainstorm great ideas AND make them happen.
-Resilience & Adaptability: Startup environments change fast. You stay positive and adjust quickly.
-Team Spirit: Optimistic, helpful, and curious.
?? You might be a perfect fit if:
-You are the "Vibe Setter" in your friend group with endless fun ideas.
-You are observant and know exactly what topics spark a conversation.
-You love interacting with people and enjoy the creative process.
(We welcome all personality types�introverts with sharp observation skills are also welcome!)
?Why Join Us??
-Real Growth: Since this is a 0-1 project, your ideas have the chance to become reality.
-A Team with Heart: We value results, but we also value respect and support during the process.
Your Stage: If you enjoy the satisfaction of "making things happen," this is the place for you.
? Important Note Before Applying:
We aim to launch in early 2026. We need someone who acts fast.
We will set goals together (Community activity, Growth, Participation) and track progress.
We want warm operations, but ultimately, we are responsible for performance.
?? Ready to Roll? Please send us the following:
Your CV / Resume
Answer this Question: "Share one activity, campaign, or project you planned or participated in (School org, Fan page, or Volunteer work), and what specific result did you achieve?" (We want to see your ability to turn ideas into action.)